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Stop tarring us with the same brush

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Mrfwon View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mrfwon Quote  Post ReplyReply Direct Link To This Post Posted: 07 February 2012 at 11:35pm
The big worrying thing for me while watching Week In Week Out just now was when Mark Davies, our very own CEO said that our conventional marketing budget was non-existant!!!!! ShockedShockedShocked non [beep]ing existant.......................your kidding me right!!!! ShockedShockedShockedShocked
 
Well [beep] me, there lies a HUGE problem!!!! ShockedShockedShockedShockedShockedShocked FFS I couldn't believe it when I heard it!!! ShockedShockedShockedShockedShockedShocked purely due to resource!!!! ShockedShockedShockedShockedShockedShocked
 
If we don't have a marketing budget, we don't have a holly hope in hell!!!!! ShockedShockedShockedShockedShockedShockedShocked 
 
This is an epic FAIL beyond proportion.............................how the [beep] are we getting our message across to attract new support then, FFS, I GIVE UP!!!! and we wonder why our attendances are down!!!!
 
JESUS CHRIST!!!!!!!! AngryAngryAngryAngryAngryAngryAngryAngryAngryAngry We are a business now, and not just a rugby team!!!! FFS!!!! AngryAngryAngryAngryAngryAngryAngryAngryAngry


Edited by Mrfwon - 07 February 2012 at 11:38pm
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Vulcan Quote  Post ReplyReply Direct Link To This Post Posted: 07 February 2012 at 11:43pm
Originally posted by ap sior ap sior wrote:

Originally posted by Wasp Wasp wrote:

9202 our ave gate this season according to the beeb. Excluding LV I think.

7500 regional average.

Pretty damn good effort this year.

We really need to win something now, to back this up.
 
How many of those are paid for ?
 
I think that at the moment many of those are loss leaders in order to attract them in and hope that they will return.
Our losses at home in the HC this season didn't help.
Why is it that we can get 10K+ to Leicester/Nottingham for semis yet can't get that figure for regular home matches ? Blues can get 20K+ for a game at the Millenium. O's sold out against Aus A team a few years ago !
I think that the lady from Huddersfield Uni may be right. Do we as Regions know our audience ?

I'm probably wrongWink, but weren't their other 2 sellouts against the Scarlets?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Tim Opolis Quote  Post ReplyReply Direct Link To This Post Posted: 07 February 2012 at 11:46pm
Originally posted by solihullscarlet solihullscarlet wrote:

(soft spot for Ponty) There should be a valleys region though shouldn't there.
 
They had one Col, and were too busy chucking their toys out of the pram, to realise it, they'd still be arguing now if the WRU hadnt pulled the plug.
 
Not one to defend Lewis because in general he's a pillock, but as he said where is their business plan? The well meant ramblings of an MP is all that's there, and what does this do for the Blues, the region they are actually in? It does nothing positive.
 
If I was a Ponty fan I'd still be supporting Ponty, but this thing about they stole our region is bollox imo, they had a region but walked away from any chance it had of succeeding.  
 
If there was a multi millionaire in Ponty and the council wanted to bulid a new ground I'd say fair enough give them another crack but to go 5 ways now on a pipe dream would be suicide.
 
Reading between the lines one region is heading Connacht's way so a new Ponty is on the cards, the Dragons! but one thing I would say is that the WRU are just going to alienate more fans.
 
The Scarlets are the one shining ray of hope at the minute, but by the sounds of things the shit is about to hit the fan and change is inevitable.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mrfwon Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 12:02am

Purely from a marketing point of view, I could have been hosting the Super Bowl from my very own back garden on Sunday night, but if I didn't market it, who the [beep] would come to watch it or know about it to come and watch it???????????????? ShockedShockedShockedShockedShockedShocked I could tell my mates, yes, and they could tell theirs, but that just isn't enough! ShockedShockedShockedShockedShockedShocked

Tell you something, regional rugby in Wales would be absolutely [beep]ed without the core supporters, they/we alone are probably doing a better job of marketing our very own regions than the regions themselves!!!! ShockedShockedShockedShockedShockedShockedShockedShocked
 
I would love to know the kind of budgets our Irish neighbours set aside for marketing purposes annually, especially Munster and Leinster who have more or less doubled their gates over the past 5 - 7 years!!!! ShockedShockedShockedShockedShockedShockedShocked


Edited by Mrfwon - 08 February 2012 at 12:08am
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Scarlet Growler Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 12:41am
I found it quite funny to watch Mr and Mrs Bridgend asking for 'more than just a game to watch now - we need things to keep the kids occupied' - my thoughts turned to the barn, crazy crepes, bouncy castles, 5-a-side pitch, Tommo and Cochyn etc etc. I thought - we have what you're looking for - you need to make a trip down to Pemberton not the Library! Then our CEO went on record to highlight our advertising budget - so I immediately realised why Mr and Mrs Bridgend didn't realise what a great experience we actually have down at Y Parc!  Angry He was referring to traditional marketing though - I do think we do some great things with the tag teams, things like the Pembrokeshire day of inviting kids from the feeder West wales clubs up for the day, excellent season ticket deals for families etc etc. I'm sure we could do more, but at least we are trying things and it seems to be starting to work - and after the 6 Nations is over there will be hopefully loads of youngsters who'll want to watch Georgie, Jon, Rhys etc playing again - the club will need to target that potential market over the next few weeks while the interest is there - perhaps another cheap mini-season ticket deal to pull 'em in, and hope we can hook them with the excellent family season ticket deals we have for next season. 

But Mr CEO - you really do need an advertising budget to let others know what a great family deal we have these days.....

Roger Lewis - don't get me started. I laughed when he threw the toys out of the pram towards the end. TV schedules and constant changes, short notice notice of kick-off times etc are killing the supporter base. How many times have we been at a home game for us to have no idea of which day the next home game will happen, let alone a kick-off time!! Look at all the last minute rush for times on this forum over sorting out away travel. As a teacher with no leave flexibility I just give up on even thinking of overseas trips as the game is likely to be on late on a Friday or Sunday which would destroy any chance I may have to get there from work, or back by am Monday. By the time the kick-off day /time is notified all the cheap train / flight tickets are long gone. How many times have people had to book long weekend trips to cover all possible kick-off dates / times that could happen. The fixtures are a mess - we need a structured season Rabo Pro12 > Heineken Cup > 6Nations, and we should be able to see at the start of the season when and what time all games (except cup knock-out ones) will happen. The TV schedules affect Wales Regions far more than the English Clubs and look at how their attendances compare!

Finally, and apologies for the long rant, but there should be a Valley's Region - Bridgend's leader trashed the last one, at a time when Ponty were struggling financially. I'd base that region at Pony myself - after all they seem to have crowds not much less than the NGD's already!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote RedZep Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 12:43am
Originally posted by Tim Opolis Tim Opolis wrote:

Originally posted by solihullscarlet solihullscarlet wrote:

(soft spot for Ponty) There should be a valleys region though shouldn't there.
 
They had one Col, and were too busy chucking their toys out of the pram, to realise it, they'd still be arguing now if the WRU hadnt pulled the plug.
 
Not one to defend Lewis because in general he's a pillock, but as he said where is their business plan? The well meant ramblings of an MP is all that's there, and what does this do for the Blues, the region they are actually in? It does nothing positive.
 
If I was a Ponty fan I'd still be supporting Ponty, but this thing about they stole our region is bollox imo, they had a region but walked away from any chance it had of succeeding.  
 
If there was a multi millionaire in Ponty and the council wanted to bulid a new ground I'd say fair enough give them another crack but to go 5 ways now on a pipe dream would be suicide.
 
Reading between the lines one region is heading Connacht's way so a new Ponty is on the cards, the Dragons! but one thing I would say is that the WRU are just going to alienate more fans.
 
The Scarlets are the one shining ray of hope at the minute, but by the sounds of things the shit is about to hit the fan and change is inevitable.

Surely that's because we are the only team that has always truly represented a region. After the initial novelty factor has subsided amongst the 3 x city outfits, times are hard and they are getting very insular (Hughes family from Bridgend, for example). It's the Scarlets that's had to change least to embrace regionalism. 
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Post Options Post Options   Thanks (2) Thanks(2)   Quote respecto1991 Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 1:12am
The point that people keep forgetting is that Llanelli rfc was always a region. Growing up in Carmarthen, Llanelli was the club that most of us in school supported
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Post Options Post Options   Thanks (0) Thanks(0)   Quote RedZep Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 1:22am
Originally posted by respecto1991 respecto1991 wrote:

The point that people keep forgetting is that Llanelli rfc was always a region. Growing up in Carmarthen, Llanelli was the club that most of us in school supported

Have a thanks, r1991. Clap
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mrfwon Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 8:29am
Originally posted by Scarlet Growler Scarlet Growler wrote:

I found it quite funny to watch Mr and Mrs Bridgend asking for 'more than just a game to watch now - we need things to keep the kids occupied' - my thoughts turned to the barn, crazy crepes, bouncy castles, 5-a-side pitch, Tommo and Cochyn etc etc. I thought - we have what you're looking for - you need to make a trip down to Pemberton not the Library! Then our CEO went on record to highlight our advertising budget - so I immediately realised why Mr and Mrs Bridgend didn't realise what a great experience we actually have down at Y Parc!  Angry He was referring to traditional marketing though - I do think we do some great things with the tag teams, things like the Pembrokeshire day of inviting kids from the feeder West wales clubs up for the day, excellent season ticket deals for families etc etc. I'm sure we could do more, but at least we are trying things and it seems to be starting to work - and after the 6 Nations is over there will be hopefully loads of youngsters who'll want to watch Georgie, Jon, Rhys etc playing again - the club will need to target that potential market over the next few weeks while the interest is there - perhaps another cheap mini-season ticket deal to pull 'em in, and hope we can hook them with the excellent family season ticket deals we have for next season. 

But Mr CEO - you really do need an advertising budget to let others know what a great family deal we have these days.....

Roger Lewis - don't get me started. I laughed when he threw the toys out of the pram towards the end. TV schedules and constant changes, short notice notice of kick-off times etc are killing the supporter base. How many times have we been at a home game for us to have no idea of which day the next home game will happen, let alone a kick-off time!! Look at all the last minute rush for times on this forum over sorting out away travel. As a teacher with no leave flexibility I just give up on even thinking of overseas trips as the game is likely to be on late on a Friday or Sunday which would destroy any chance I may have to get there from work, or back by am Monday. By the time the kick-off day /time is notified all the cheap train / flight tickets are long gone. How many times have people had to book long weekend trips to cover all possible kick-off dates / times that could happen. The fixtures are a mess - we need a structured season Rabo Pro12 > Heineken Cup > 6Nations, and we should be able to see at the start of the season when and what time all games (except cup knock-out ones) will happen. The TV schedules affect Wales Regions far more than the English Clubs and look at how their attendances compare!

Finally, and apologies for the long rant, but there should be a Valley's Region - Bridgend's leader trashed the last one, at a time when Ponty were struggling financially. I'd base that region at Pony myself - after all they seem to have crowds not much less than the NGD's already!
Yes he was I agree, but working as a professional business, you can not rely on the rugby to do the marketing for you, not anymore. Times have changed, and we as a region and as a business need to move with the times. Having a near to zero marketing budget and no resource to promote what we have is absolute suicide! Shocked It isn't what we need to hear either, but our rugby isn't good enough at present to market itself either, and as you have rightly pointed out, Mr & Mrs Bridgend are after what we currently offer, yet they probably know very little about it! Angry
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Post Options Post Options   Thanks (0) Thanks(0)   Quote haydn_davies Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 8:36am
Originally posted by Mrfwon Mrfwon wrote:

Originally posted by Scarlet Growler Scarlet Growler wrote:

I found it quite funny to watch Mr and Mrs Bridgend asking for 'more than just a game to watch now - we need things to keep the kids occupied' - my thoughts turned to the barn, crazy crepes, bouncy castles, 5-a-side pitch, Tommo and Cochyn etc etc. I thought - we have what you're looking for - you need to make a trip down to Pemberton not the Library! Then our CEO went on record to highlight our advertising budget - so I immediately realised why Mr and Mrs Bridgend didn't realise what a great experience we actually have down at Y Parc!  Angry He was referring to traditional marketing though - I do think we do some great things with the tag teams, things like the Pembrokeshire day of inviting kids from the feeder West wales clubs up for the day, excellent season ticket deals for families etc etc. I'm sure we could do more, but at least we are trying things and it seems to be starting to work - and after the 6 Nations is over there will be hopefully loads of youngsters who'll want to watch Georgie, Jon, Rhys etc playing again - the club will need to target that potential market over the next few weeks while the interest is there - perhaps another cheap mini-season ticket deal to pull 'em in, and hope we can hook them with the excellent family season ticket deals we have for next season. 


But Mr CEO - you really do need an advertising budget to let others know what a great family deal we have these days.....



Roger Lewis - don't get me started. I laughed when he threw the toys out of the pram towards the end. TV schedules and constant changes, short notice notice of kick-off times etc are killing the supporter base. How many times have we been at a home game for us to have no idea of which day the next home game will happen, let alone a kick-off time!! Look at all the last minute rush for times on this forum over sorting out away travel. As a teacher with no leave flexibility I just give up on even thinking of overseas trips as the game is likely to be on late on a Friday or Sunday which would destroy any chance I may have to get there from work, or back by am Monday. By the time the kick-off day /time is notified all the cheap train / flight tickets are long gone. How many times have people had to book long weekend trips to cover all possible kick-off dates / times that could happen. The fixtures are a mess - we need a structured season Rabo Pro12 > Heineken Cup > 6Nations, and we should be able to see at the start of the season when and what time all games (except cup knock-out ones) will happen. The TV schedules affect Wales Regions far more than the English Clubs and look at how their attendances compare!



Finally, and apologies for the long rant, but there should be a Valley's Region - Bridgend's leader trashed the last one, at a time when Ponty were struggling financially. I'd base that region at Pony myself - after all they seem to have crowds not much less than the NGD's already!

Yes he was I agree, but working as a professional business, you can not rely on the rugby to do the marketing for you, not anymore. Times have changed, and we as a region and as a business need to move with the times. Having a near to zero marketing budget and no resource to promote what we have is absolute suicide! Shocked It isn't what we need to hear either, but our rugby isn't good enough at present to market itself either, and as you have rightly pointed out, Mr & Mrs Bridgend are after what we currently offer, yet they probably know very little about it! Angry

While we do have a non-existent marketing scheme at the moment, the WRU are using all OUR players for their marketing campaigns.

FFS, we have the hottest property in world rugby at the moment in George North and it doesn't seem that we have used him ONCE for any kind or marketing campaign!!

As you've said Mrfwon, it is suicide in a way that we aren't using these guys more to attract people to Parc y Scarlets.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mike Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 9:13am
Can we stop this 'Marketing' nonsense?
 
Mark Davies was just making the point that we don't spend big money on traditional paid-for advertising. I would imagine that's the case for every pro club in Europe.
 
Paid-for advertising is just one form of marketing. We do lots of the other forms of marketing.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote mammamammon Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 10:02am
The big problem the regions face is getting people to choose to come to a game rather than doing something better. The root of the solution is making a day at the game a great experience. Once this is done, words got to get out.
Scheduling of games and the structure of the season make this more difficult than it need be. The regions and WRU eagerly grab TV money without condition. Ironically a full noisy stadium makes for far better TV viewing and As the Irish have shown, TV and full stadiums are not incompatible.
A 5th region in the future might be possible but can we stop this nonsense of a Valleys region. Which of the valleys do people mean? The valleys of east Wales have little connection with those northwards of Bridgend. A fifths region could only thrive either
1. if it was genuinely developed by a group of existing clubs working together or
2. parachuted in to an area, as a brand new concern and by passing the local feuding associated with trying to amalgamate old established clubs.
I doubt either is going to happen soon.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote lofty evans Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 10:21am
Originally posted by Huwbach Huwbach wrote:

I am sick to death with Reading generalised rugby commentary which highlights the plight of low attendances at all regions . I am not saying we are munster we probably never will be but not once have I read anything positive about our increase in attendance in all competitions , our family approach off the field and our development programme on it . We have all been through tough times recently but why doesn't someone report positively on the way things are for us and use them as a model . The ospreys back to flat caps and working class boys was a joke and insulting . They would have been much better to admit they were going to go down our route . I am sure with shane in charge and players like tipuric they will have a rebirth but for once it would be nice for someone outside the region to acknowledge what we have done . In the current climate we have excelled ...

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mrfwon Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 11:42am
Originally posted by Mike Mike wrote:

Can we stop this 'Marketing' nonsense?
 
Mark Davies was just making the point that we don't spend big money on traditional paid-for advertising. I would imagine that's the case for every pro club in Europe.
 
Paid-for advertising is just one form of marketing. We do lots of the other forms of marketing.
Sides like Munster excluded of course! If you are saying to me that teams like Munster and Leinster are also spending near to zero on traditional marketing, then my Gran has brass balls! Shocked 
 
Also, if other clubs are doing similar, then that doesn't mean we have to follow like sheep, how about we become the market leader, showing all others new and inovative marketing techniques that have never once been seen in professional rugby club. We have such a FANTASTIC foundation at Parc Y Scarlets, yet we are failing to shout about ourselves to the wider audience. All this and we're supposed to now have a board of directors and a CEO that have bags and bags of experience in these areas. 
 
What other forms of Traditional/Classical marketing do we do then Mike, and Internet Marketing doesn't count? Apart from the odd stall at the Royal Welsh show, or the Eisteddfod, what else do we do that promotes our brand, promotes out stadium or promotes our players?
 
I'm on the mailing list at the region after buying tickets at the ticket office/on the phone/online, over the past x amount of years, yet this season I haven't received a single mail shot, not even a leaflet advising to me the new season ticket packages or the new product ranges, or how I can buy them, where or how! Shocked
 
Everything I find out, I either find out from here, or visit the Web site, but I go looking for that because I'm interested, but what about the people that we're trying to get interested, these suppose people that are out there that don't currently come to watch the Scarlets, the people we're trying to buy into the brand (new season ticket holders etc)?????????
 
Even Stu said last night in the interview that the regions are still very old school in how the businesses are run, and that analyst highlighted a huge worry with regards what could happen if the board directors that are ploughing their own money into the clubs suddenly upped and went. We so need to move away from this!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mike Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 12:08pm
What paid-for marketing do you think we're not doing that would be cost effective?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mrfwon Quote  Post ReplyReply Direct Link To This Post Posted: 08 February 2012 at 12:29pm
Originally posted by Mike Mike wrote:

What paid-for marketing do you think we're not doing that would be cost effective?
That isn't for me to come up with the ideas (there are companies that the region could out-source to, that could create the foundations), but starting with a dedicated stadium Web site would be a good place to start for Internet Marketing and promoting our events from a non rugby perspective, we have a gold mine in the form of Parc Y Sarlets. Clap
 
So, not going to answer my question then Mike Wink I was asking you to specify the other forms of marketing that you said we do from your previous post (you did well to turn an answer into a question)? Wink


Edited by Mrfwon - 08 February 2012 at 12:31pm
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