Marketing

We don't do any, according to Mark Davies.

Jesus Christ.

I don't think that's exactly what he said.

merthyr.T.x.scarlets wrote: Sam Cheese wrote: We don't do any, according to Mark Davies. Jesus Christ. he also said we couldnt afford it

The Carpet Man said that.

But you may as well say you can't afford to pay the electricity or any other vital business expense.

people in the town are not talking about the scarlets as much as youd expect. they have the road signs, its mention on scarlets fm and llanelli star but really thats about it around the town. pretty complacent really. but were made to look like giants compared to the other regions , but compared to munster and leinster, were still playing catch up

roy munster wrote: people in the town are not talking about the scarlets as much as youd expect. they have the road signs, its mention on scarlets fm and llanelli star but really thats about it around the town. pretty complacent really. but were made to look like giants compared to the other regions , but compared to munster and leinster, were still playing catch up

Maybe the positive there is that Munster and Leinster's attendances were similar to ours only a few years ago.

roy munster wrote: people in the town are not talking about the scarlets as much as youd expect. they have the road signs, its mention on scarlets fm and llanelli star but really thats about it around the town. pretty complacent really. but were made to look like giants compared to the other regions , but compared to munster and leinster, were still playing catch up

I work with people who hate the Scarlets; Llanelli people,born and bred.

solihullscarlet wrote: I'm not sure many sports teams market themselves that way. When I looked for a car recently I wasn't really bothered what brand I bought, but I couldn't be tempted down the Liberty by free car tax for a year.

Sport is a complex product compared with others.  The Scarlets, for example, can't afford to consider themselves as competing with the Ospreys in the sense that Ford compete with Volkswagen.  It just isn't that kind of game.  The Scarlets need the Ospreys (and vice versa) to be able to deliver a product at all.  Sure there are (literally) fringe supporters who could be lured away by either side, but if you take away all your competitors customers in sport you die as surely as they do.  And the BBC and Sky don't sponsor individual teams, but entire leagues.

Wales (like England) continues to hold on to a model of independent clubs, in the belief that this is the best way to attract and hold on to supporters.  But in Ireland, where all the professional clubs are actually owned by the IRFU, they seem to do a better job of building support.  Perhaps that's down to success on the field, but I'm not sure,

NobbySosban wrote: Sam Cheese wrote: We don't do any, according to Mark Davies. Jesus Christ. He said in terms of "conventional marketing, our spend is virtually non-existent". He's talking about classical marketing - advertising, direct mail, etc. Against a 'normal' business, where you calculate your Marketing budget based on your turn-over, a relatively small sports 'franchise' will look pitifully small, hence word-of-mouth and PR become more necessary, relevant and cost-effective - that's where Facebook and Twitter are seen as (low cost) potential marketing tools to engage 'customers'/fans. As for your point on Jesus Christ, I believe his conventional marketing spend was also virtually non-existent, but he had excellent PR.

let's hope we fare better than  the holy one,and we are already there in terms of disciples,mathew(lofty)mark(smelly)luke(mike) and john(speedy)a couple of contenders for judas who can't be named.